Content marketing is a powerful way to connect to your audience. It’s a way to find your audience and get them talking, and it should be a key part of your SEO strategy.
The internet is a busy place.
It’s not always enough to provide a stellar product or service, you need to find new ways to attract, inform and engage your audience.
That’s where content marketing comes in. Content marketing is an inbound marketing technique that brings customers to you.
As opposed to going out and finding them through traditional cold calling or sales pitches, our content marketing services help to attract audiences to your business by providing informative resources to help them with their buying decisions.
Content marketing should be a key part of your online marketing and SEO efforts. But it takes some organisation to really get the most out of it. Learn how to plan your content strategy and our top tips for building your own content marketing calendar.
Read NowOur content marketing services range from planning your strategy through to creating and amplifying your content.
A strong strategy is the backbone to any content marketing plan. Your content marketing agency needs to understand your business. We’ll work with you from the ground up, taking the time to understand your audience and the buying process. That’s how we create great content that not only drives traffic to your blog but also targets your users at the right stage in the sales funnel to drive conversions.
Our flexible content creators work with a range of industries and are equally happy working on original longform blog content, white papers or interactive graphics. What’s most important is that the content we create is relevant, well-researched and of the highest quality. As well as writers, with our content marketing services you’ll also have access to graphic designers and developers to take your content to the next level.
Amazing content deserves to be seen and shared. We use business research to understand where your customers are, what they’re searching for and how to reach them. Through a combination of search engine optimisation, digital PR and social media, we’ll help improve your business’s visibility and reputation by distributing valuable content to your audience.
To achieve success, you’ll want killer content across all of your website. While content marketing can help your business flourish, it should be built on a strong foundation of SEO copywriting. Our skilled SEO website copywriters can support in creating original, optimised content for key pages on your website.
Our SEO copywriting services include using original keyword research to map your important keywords to the right website pages. All our research is done from scratch, blending a range of tools and techniques for a well-rounded strategy for success.
But it’s not all about keywords. Search engines will reward websites that provide value with compelling, engaging copy that keeps your users on the page for longer. And that’s what our SEO copywriting will provide.
We're always excited to hear about new opportunities, so if you need help with your project, have a great idea, or want a new lease of life for your website, get in touch.
Content marketing should go hand-in-hand with a wider search engine optimisation strategy.
From technical work by our expert developers, to local SEO and building new, authoritative backlinks, our complete SEO services can help your business grow.
SEO services
Good website content isn’t just about ranking in search engines, it’s about appealing, engaging and, ultimately, converting your customers. Our content writing services can work alongside a wider CRO strategy to drive sales for your business with tailored landing pages, optimised product pages and more.
CRO ServicesBespoke content marketing for commercial and wedding photographer Becky Kerr.
A new keyword strategy and content marketing plan doubled organic traffic over a year
Creative content marketing including bespoke graphics and downloadable assets helped boost blog pageviews
This client was able to reach more potential customers and untapped markets through content marketing
My website and my business has been transformed! I love the new design of my website, but most of all I love the number of people who are now booking with me.
It’s been a great experience and a great investment. Thanks to the EOTW team.
