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Front end developer coding at desk
Front end developer coding at desk

Insights, perspectives and news from our team

The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.

Development 10 minute read

The website launch checklist: 23 tips and tests for success

Make sure you don't miss a thing when you're launching a new website with our website launch checklist. Take a look at our developer's essential website tests and insights to make sure that website launch day goes as smoothly as possible.

SEO 15 minute read

Small Business SEO: a beginner’s guide to local search SEO

Small businesses are often working with a pretty limited budget for SEO, but the good news is, one of the most effective strategies for a local business is often the cheapest: Local SEO. In this guide we'll explain what it is, and how to make it work for your website.

General 8 minute read

7 steps to make your web design consultation a success

A successful web design consultation is the first step to a successful web project. Read on to discover the best ways to prepare for meeting with your prospective agency and help you get the most out of it.

User Experience 13 minute read

What is CRO? Beginner’s guide to conversion rate optimisation

In this guide, we'll take you through all the basics of conversion rate optimisation. We'll look at some important conversion rate optimisation definitions, strategies and best practices to help improve your website conversion rate.

User Experience 9 minute read

3 design principles to help you spot amazing web design

Hint: it's not all about websites that look pretty. We're looking at the 3 web design principles, how they inform the visuals, and how they will help you judge what makes great website design.