Search Engine Optimisation: a beginner’s SEO guide [2021]
Search Engine Optimisation, or SEO is probably something you've heard talked about a lot by digital agencies. But what does it mean? How does it work? And why does it matter?
Read NowConnecting your business with your audience
Your website and your business are assets to be proud of. If you’ve just had a new website design, you’ll want to show it off to the world and reach as many people with your message as possible.
That’s why SEO should be a crucial part of your digital marketing strategy.
SEO is the process of improving your website’s visibility in the search engines so that potential customers who are searching for a business like yours can find it. It’s a process that connects your business with your audience, through a combination of technical work, data-driven research and creativity.
An SEO company with an Edge
We like to approach things a little differently from other SEO agencies. We don’t believe in set packages or a one-size-fits-all approach. Because they don’t allow for change. Algorithms change, your business grows and transforms and so does the wider world.
So, when you invest in our SEO services you can expect a flexible, reactive service created just for you.
That might include any combination of technical SEO, original keyword research, local SEO, link building and content marketing. But it will be a transparent, clear plan set out with your business goals in mind.
Let’s work together
We’re always excited to hear about new opportunities, so if you need help with your project, have a great idea, or want a new lease of life for your website, get in touch.
SEO Services
With a range of SEO skills and services, our agency has all the tools to help grow your business.
Technology
Technical work forms the foundation for any SEO campaign. With an experienced in-house team of developers on hand, you’ll benefit from meticulous attention to detail and technical SEO knowledge. From site indexing to page speed - we’ll keep on top of the latest updates, so you don’t have to.
Creativity
Good SEO has to be strategic and results-driven. But there’s nothing wrong with adding a little creative flair. Through content marketing and digital PR, we work to entice and engage both users and search engines with creative, original content that gives your business the edge over the competition.
Authority
Google values websites that show expertise, authority and trustworthiness, so it’s crucial to build your website’s reputation in the eyes of search engines. Using a blend of link building, content marketing and citations, we’ll identify new opportunities and build authoritative links that matter to your business.
Local SEO
If you run a small business, local SEO is a great way to focus on reaching potential customers near you. Maybe it's a physical location and you want to increase footfall by reaching customers who are on the go, or perhaps you provide a service and travel within the local area to your customers. Either way, local SEO can help you.
We'll help you target those customers that really matter, and make sure you don’t waste valuable resources targeting customers outside of your business area. We’ll build trust and authority using local citations and link building, Google My Business, local keyword research and more.
Local SEO services
Content Marketing
We're passionate about content, and we believe in writing amazing content for both people and search engines. It's not enough to occasionally update a blog with your company news anymore; it takes time, research and strategy to create content with big results.
We’ll work with you to understand your business and your audience, using keyword research and industry knowledge. That’s how to develop a bespoke content marketing strategy that increases your brand reputation and visibility in the search engines.
Content Marketing ServicesOur Technologies
We use a range of tools and technologies to help optimise SEO performance.
Get an SEO Quote
Let’s work together. We’d love to hear more about your website project and how we can help you reach your business goals. Just complete our short form to get started, and a member of the team will be in touch for a chat soon.
Project
Leamington Blinds
A bespoke content marketing and SEO campaign helped a local blinds company leapfrog up the rankings
+878% monthly traffic
Traffic to the blog and product pages increased more than eightfold over a year
>200 top 3 ranking terms
A wide range of keywords at the top of Google meant our client could reach customers at different stages in the buying process
+201% traffic from GMB
Our local SEO campaign increased traffic, calls and emails from Google My Business
+858% monthly quote requests
Conversion rates skyrocketed in line with the increase in website traffic
I’ve never been so busy!
Since Edge of the Web started doing my digital marketing, I’ve had loads more people visiting my website and more importantly, loads more people getting in touch.
They’ve already helped me grow my business, and we’ve got big plans to build on that success and get even more value from my website.
Jamie Philips
Owner