The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.
Digitalisation can transform the way you do business, by creating a great online experience for your customers, and by using technology to cut down admin and improve processes. Many businesses have embraced digitalisation in the last few years - can you afford to be left behind?
Great alt text can do so much for your website, it helps with accessibility, gives you more opportunities for using relevant keywords, and helps your website rank in image search too.
In 2023, Google rolled out four Broad Core Algorithm Updates. In this guide we'll explain what's changed, what effect it might have, and what to do if your website is impacted.
Google's Helpful Content Update is here, and it's the perfect time to shake up your SEO strategy. We'll show you how to audit and update your content to make sure it's as helpful as possible.
Expanded text ads are now sunset, so it's time to get to grips with Google's responsive search ads. In this article, we'll look at what RSAs are, how they work and how you can maximise their performance.
On March 22nd, Google announced that they will be sunsetting Universal Analytics in July 2023, in favour of Google Analytics 4. Learn what that means for marketers, what the differences are and why you should act now to get prepared.
Discover some of our favourite web design trends for 2025 and how they can help your brand steal the show over the next year.
When you're looking for affordable search engine optimisation, you want to know you're getting the most out of your budget. That's why it's so important to make sure that you're investing your money in the most effective areas, and aren't signed up with a cheap SEO agency that isn't giving you value for your marketing spend.
Understanding your session duration and time on page can give you a wealth of insights into how your content is performing. But, these website metrics are often misunderstood! In this guide, we'll show you how best to measure time spent on your website and boost your website analytics.
