The Edge of the Web team delve into the details of design, development, marketing and more. Our insights can help you navigate the digital waters, whether you’re not technical at all or are an industry expert.
To keep continually improving your website, you'll want to know how your users are engaging with it. Using website heatmaps is a great way to gain more insights and visualise your website's interactions. In this article, we'll show you how to analyse heatmaps with Hotjar to improve your website's UX.
The key to conquering your conversion rate optimisation is to keep continually testing your website. In this guide we'll show you how, using Google's free A/B testing tool, Optimize.
Security should be a top priority for any website. Find out what an SSL certificate is, the different types available, and how to find out if you need an SSL certificate for your website.
Struggling to get accurate Core Web Vitals data for your website? In this post, we'll show you how to use Google Lighthouse with a real-world device to run more accurate mobile page speed testing.
Website traffic is a common KPI in digital marketing, but tracking web traffic isn't as simple as it seems. In this post we'll look at what web traffic is, how to analyse and measure web traffic and why more isn't always better.
Domain authority is something you'll often hear people talking about in the world of SEO. It can be used to measure your website performance and understand how to improve your SEO - but not always in the way you'd expect.
The bounce rate in Google Analytics is a great indicator of your site engagement and page performance. But the truth is a high bounce rate isn't always a bad thing. In this blog, we'll explore the reasons for a high or low bounce rate and how you can use it to gain an insight into your site performance.
Your Google Business Profile (formerly known as Google My Business or GMB) is a powerful free tool that can help small businesses increase their visibility in the local search results. In this post, we'll explain what it is, the benefits and how to manage your Google Business Profile.
Learn how to power up your landing pages to help boost conversions in your SEO, PPC or digital marketing campaigns in our beginner's landing page guide.
